GM Reduces Price for Chevrolet Blazer EV, Sales Restart After Addressing Software Issues

Chevrolet Blazer EV (Credits: GM Design)

General Motors is reintroducing its new Chevrolet Blazer EV to the market at a reduced price after a temporary halt in sales to address software issues.

The 2024 Blazer EV models will now start at $50,195, which is $6,520 lower than the original price at launch, excluding a $7,500 federal tax incentive that the vehicle now fully qualifies for.

The decision to pause sales of the electric vehicle in late December was prompted by reports of issues with the vehicle’s infotainment and charging systems, including difficulties in charging the battery, potentially leading to drivers being stranded.

Chevrolet Blazer EV (Credits: GM)

According to Baris Cetinok, GM’s vice president of product, software, and services, all the issues were software-related and were resolved without any physical alterations to the vehicle.

GM conducted extensive testing and coding revisions to address the software issues, prioritizing accuracy over speed in the process. As a result, the company has enhanced its software quality validation testing procedures for future vehicles.

In response to early customer feedback, GM has also introduced new features to the Blazer EV, such as customizable multicolor ambient lighting and revised driver information graphics.

However, GM has decided not to reintroduce Apple CarPlay and Android Auto in the Blazer or future vehicles. Cetinok argues that GM’s integrated software programs offer a superior customer experience compared to third-party alternatives.

Chevrolet Company (Credits: Chevrolet)

The reduced pricing for the Blazer EV aims to make it more competitive in the market and closer in price to gas-powered vehicles. Additionally, the vehicle now qualifies for the full $7,500 federal tax credit under the Biden administration’s Inflation Reduction Act of 2022.

Chevrolet Vice President Scott Bell encouraged customers to visit dealerships to test-drive the Blazer EV, highlighting its enhanced features, functionality, and compelling pricing. The move is part of GM’s broader strategy to address challenges in electric vehicle adoption, including pricing barriers.

Nate O'Hara
Nathan is a seasoned commerce writer with a passion for unraveling the intricacies of the business world and distilling them into engaging narratives. During his academic journey, he delved deep into subjects like economics, marketing, and entrepreneurship, honing his analytical skills and developing a keen understanding of market dynamics.