While there are no immediate plans to introduce a product called the “forever mouse,” Faber recently elaborated on the idea during an appearance on The Verge’s Decoder podcast with Nilay Patel. The concept, which was shared with her by Logitech’s innovation center team in Ireland, aims to create a mouse designed for long-term use.
This envisioned device is characterized as “a little heavier” than usual mice and would feature “great software and services” that are continuously updated to ensure its durability and ongoing relevance.
Faber likened the Forever Mouse to a quality watch that is built to last and not discarded easily. She expressed that if a mouse could be designed with excellent quality and software support, it should be treated with the same longevity as a well-made watch. The idea behind the Forever Mouse is to create a high-quality, durable product that remains relevant and functional for many years.
Logitech’s vision for increasing product longevity involves offering more premium devices that can receive updates over time. Since a mouse is generally a one-time purchase, the model would likely require a service or subscription model to support ongoing software updates. This approach would ensure that the device remains up-to-date and continues to provide value to users.
When Patel inquired about the possibility of a subscription model for the forever mouse, Faber acknowledged the idea, suggesting that customers could benefit from not needing to worry about their mice, similar to Logitech’s current video conferencing services. However, Faber noted that Logitech does not have a definitive monetization strategy beyond subscriptions or advertising at this time.
Faber also mentioned the potential for a trade-in model, akin to the iPhone Upgrade Program, where customers could exchange their old mouse for a newer version. Additionally, Logitech is exploring recycling and refurbishment options, though these practices are not yet fully scaled.
Faber highlighted the low average spending on mice and keyboards and suggested there is significant potential to create more value in this category by enhancing productivity and longevity through such innovative approaches.