Shopify to Start Customizing Checkout Process for Merchent As They Acquire Checkout Blocks

Shopify has acquired Checkout Blocks, a company providing a no-code solution that allows Shopify merchants to customize their checkout process.

In a Monday (June 6) post on X, Checkout Blocks founder Gil Greenberg announced the acquisition, noting that over 850 Shopify Plus merchants have used the company’s solution to personalize their checkouts.

He also revealed that the company is now offering its Starter plan for free to all Shopify Plus merchants.

“From day one, our goal was to help as many Shopify merchants as possible to customize their checkouts,” Greenberg stated in the post.

“This acquisition allows us to succeed on an even bigger scale. What does this mean for Checkout Blocks? Only good changes ahead!”

A Shopify spokesperson confirmed the acquisition in a statement to TechCrunch, saying, “Checkout Blocks is a highly talented team and has built a world-class product that enables merchants to unlock customized extensibility.

We are thrilled to welcome them to Shopify and continue building our mission to make commerce better for everyone.”

Checkout Blocks debuted on Shopify in September 2022 and has become one of the most popular checkout apps on the platform.

According to the company’s website, the app enables Shopify Plus merchants to add new fields to collect additional data or display new information to customers, control the display of delivery and payment options, and design fully branded checkouts.

It was found that the checkout experience is crucial in building customer loyalty, with 91% of eTailers’ customers stating that a satisfying checkout experience significantly impacts their willingness to shop with the merchant again.

Regarding Shopify, the company is extending offerings such as the option to pay in installments “from our core online business and adding them to offline,” unifying the digital and physical experience, Shopify Chief Financial Officer Jeff Hoffmeister said on May 8 during the company’s quarterly earnings call.

Olivia Murphy
Driven by a commitment to excellence and integrity, Olivia strives to empower her audience with knowledge that enables informed decision-making and fosters a deeper understanding of the business world. She believes in the power of storytelling to bridge gaps, spark dialogue, and drive meaningful progress within the global business community.