After conquering the worlds of beauty and lingerie, Rihanna is now setting her sights on hair care. Her eagerly awaited Fenty Hair, a collection of products designed to “strengthen and repair all types of hair,” is set to launch later this week.
“You know how much switching my hair up matters to me,” Rihanna shared in a social media post announcing Fenty Hair on June 4.
“I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
To prepare you for the upcoming release, here’s an overview of Fenty Hair and details on when and where to shop the new collection.
Fenty Hair is a haircare line designed for “all hair types.” Rihanna collaborated with “the best chemist and best stylist in the industry” to create a product lineup suitable for curly hair, wavy hair, and hair of all lengths and styles.
“Everyone can find a go-to within this lineup,” she explains in a promo video. “From my curly hair people to those who love protective styles, to those with short or wavy hair. Short hair or long hair, there’s something for you. There’s no limit to what your hair can do when it’s healthy and thriving.”
The complete product lineup will be revealed soon, but Fenty Hair has teased a few products that fans can look forward to, along with a preview of the packaging and its fragrance.
“One of the most important parts of creating this line for me was getting the fragrance right,” Rihanna shares in another promo video. “I love fragrances so much and I wanted Fenty Hair to smell incredible. Like you just can’t stop smelling your hair throughout the day, and when you’re lying next to your boo at night.”
Fenty Hair features notes of amber, lemon, sparkling yuzu, florals, and coconut.
“I like to describe the scent as a warm, ambery floral. It has a rich, luxurious vibe to it,” adds Rihanna. “You’re met with the top notes of amber, lemon, and sparkling yuzu, and then you get down to the heart of the scent notes of lily, freesia, and coconut.”
The line includes a proprietary complex called Replinicore 5, which according to Rihanna, has been clinically tested to repair, strengthen, and hydrate the hair.
Some of the Fenty Hair products that have been spotted so far include The Richer One, a moisture repair deep conditioner, and The Home Curl, a curl-defining cream. Based on the promo videos and photos, Fenty Hair will likely also feature shampoo and edge control.
Rihanna’s eye for style extends beyond fashion to bottle design. The billionaire beauty mogul’s Fenty Hair products come in pastel green, purple, peach, pink, and blue bottles with sustainable packaging and textured tops, making them easier to grab when your eyes are full of suds, as Rihanna pointed out.
“I’m obsessed with how cute the packaging is,” she admits in a Fenty Hair video. “Our packaging was made with sustainability in mind. My favorite feature? The textured caps, and also [it’s] such a nice little sensory tip when you’re in the shower with shampoo in your eye and you want to grab the next [product].”
Fenty Hair will be released on Thursday, June 13. If you want to be first in line to shop the new collection, there’s still time to sign up for early access. Fans who sign up now can shop the collection starting on Monday, June 10.
