VTEX Partnership for E-Commerce Services in Europe With OBI, The Multinational DIY Retailer


VTEX (NYSE: VTEX), the leading complete commerce platform for enterprise B2C and B2B brands, has been chosen by OBI, a prominent Do It Yourself (DIY) multinational retailer based in Germany, to accelerate their commerce capabilities, reaffirming its position as an industry leader in home improvement.

OBI opted for VTEX over other enterprise digital commerce platforms due to its renowned capacity to automate business logic and simplify infrastructure, thereby streamlining the customer journey.

By leveraging VTEX’s composable commerce platform, OBI seamlessly integrated its ecommerce, 349 physical stores, and third-party sellers into a unified transactional platform.


This integration expanded product offerings and provided customers with a seamless shopping experience across various delivery and pick-up options. With nationwide integrated physical stores, customers can conveniently pick up online orders within just two hours.

“We want to allow a unified experience for our customers across sales channels and ecosystem partners – our technology backbone needs to reflect this accordingly.

VTEX’s scalable platform has enabled us to continue unlocking our innovative potential, streamline operations and seamlessly adapt to evolving market demands,” said Tim Engler, Senior Vice President responsible for OBI‘s group-wide IT.


“By migrating to VTEX we replaced our more than 10 years existing ecommerce platform while at the same time enabling strategic marketplace capabilities opening our ecosystem to third party sellers. In parallel, we have seen a significant increase in our team’s agility and capability to react to customer and market demands.

The development and deployment process was significantly shortened compared to our previous monolithic solution, which gives us good confidence for a timely international rollout as well as new feature enhancements.”

Nate O'Hara
Nathan is a seasoned commerce writer with a passion for unraveling the intricacies of the business world and distilling them into engaging narratives. During his academic journey, he delved deep into subjects like economics, marketing, and entrepreneurship, honing his analytical skills and developing a keen understanding of market dynamics.