Kiehl’s Enters Amazon Premium Beauty Store to Expand Costumer Reach

Kiehl's - Amazon Beauty Store

Kiehl’s Since 1851, a skincare brand inspired by apothecary traditions, is broadening its retail footprint by entering the Amazon Premium Beauty Store.

The brand views this move as an opportunity to cultivate new customer connections while adapting to the ever-changing digital environment.

John Reed, the general manager of Kiehl’s Since 1851, remarked,

“Entering the Amazon Premium Beauty store signifies a fresh phase in Kiehl’s longstanding journey of over 170 years in skincare and innovation.

Kiehl’s – Amazon Beauty Store

Drawing from our roots as a community-focused apothecary brand, this partnership enables us to carry forward our heritage while delivering top-notch skincare solutions on a larger scale.”

With this expansion, Kiehl’s now boasts a dedicated storefront within Amazon Premium Beauty, streamlining product accessibility for customers.

Kiehl’s – Amazon Beauty Store

The storefront offers an extensive array of products, including recent releases like the Better Screen UV Serum SPF 50, Truly Targeted Acne Clearing Solution, and Clearly Corrective Triple Acid Peel.

It also features signature items such as the Ultra Facial Cream, Rare Earth Deep Pore Minimizing Mask, Calendula Herbal Extract Alcohol-Free Toner, and Facial Fuel Energizing Face Wash.

Moreover, many of Kiehl’s bestsellers have earned Amazon’s Climate Pledge badge through Cradle-to-Cradle certification.

Nate O'Hara
Nathan is a seasoned commerce writer with a passion for unraveling the intricacies of the business world and distilling them into engaging narratives. During his academic journey, he delved deep into subjects like economics, marketing, and entrepreneurship, honing his analytical skills and developing a keen understanding of market dynamics.