Korean skincare brand Aestura has expanded its presence in Thailand, launching its products on the e-commerce platform Lazada and in brick-and-mortar retailers Watsons and Beautrium.
This launch brings Aestura’s 14 products from its flagship lines A-Cica 365, Atobarrier 365, Regederm 365, and DermaUV 365 to the Southeast Asian nation, which is renowned for its large and growing beauty market.
Aestura stated it will primarily focus on the A-Cica 365 line, which features proprietary ingredients developed through the brand’s research.
The company highlights its A-Cica 365 Blemish Calming Serum, claiming it helps soothe the skin while managing blemish marks.
To promote its products, Aestura has opened a pop-up store at Beautrium Siam Square in Bangkok, running from May 22 to May 28.
The brand made a successful entry into Vietnam last January, following its entry into Japan in September of the previous year.
