Nicki Minaj Launches Sneaker Brand, Getting into Her Dream Business

On Friday, March 29, Nicki Minaj made waves with the announcement of her new sneaker brand, in collaboration with Loci, with the debut capsule collection set for release on April 12.

Having dominated the rap scene for over a decade, Minaj tantalized her fan base by offering a glimpse into her upcoming collection.

Taking to Instagram, she shared a video featuring a vibrant bubblegum pink pair of sneakers, complete with matching laces and adorned with the Loci logo. Notably, the tongue boasted a regal portrait of Minaj herself.

Accompanying the post was a caption that read: “4/12 = 11 new pairs of my OWN sneaker. 11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Link in bio to SIGN UP NOW.”

She expressed gratitude to her team for helping realize her dream, emphasizing her ownership and partnership in the venture.

Amidst her Pink Friday 2 World Tour, following the recent album release, Minaj is set to return home on Saturday, March 30, ahead of her headline performance at Madison Square Garden in the Big Apple.

Nate O'Hara
Nathan is a seasoned commerce writer with a passion for unraveling the intricacies of the business world and distilling them into engaging narratives. During his academic journey, he delved deep into subjects like economics, marketing, and entrepreneurship, honing his analytical skills and developing a keen understanding of market dynamics.