How Has The Boat Become A Brand From Small Business?

BY SUKSHAM GOYAL

The boat has come a long way from its small business beginnings. It is now an iconic brand that people recognize all over the world. Let’s see how the boat became a brand.

Clear focus on the target audience

10

Unique selling proposition

9

Well-defined brand personality

8

Consistent communication across all channels

7

Strong visual identity

6

Solid reputation

5

Loyal customer base

4

Team of passionate and committed employees

3

Willingness to innovate

2

Excellent customer experience

1