BY shruti  mokta

How does the Facebook Algorithm Works?

Want to grow a business? Or want to become an influencer? You have to know how the Facebook algorithm works to maximize your reach ...

Almost 70 changes

Over the years, changes have been made by Facebook to its algorithm.

Let's find out more about it

How does the Algorithm Works

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The algorithm works in order to keep users longer on the platform. It shows meaningful, authentic, and safe content to its users.

It learns the individual behavior, and therefore everybody's feed looks different.

It shows the posts of your friends, family, and ads on your feed.

Facebook/Pinterest

It observes your behavior with each post and figures your likes based on the signals you provide, i.e., the time spent on a post, content, who posted it, etc.

It makes predictions based on your behavior and shows you similar content

Facebook/Pinterst

It gives a score to content, and content with the highest score is shown on top of the news feed.

And Lastly,

Facebook/Pinterest

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