BY shrutiMOKTA

H&M vs Zara: Who has Captured the Majority Market?

The battle of the giants continues; Zara and H&M are fast fashion behemoths that target similar markets but employ ...

H&M and ZARA/Google

different strategies for their business models and marketing strategies.

Zara's aesthetic sense is more edgy and professional, whereas H&M is known for its basics.

Zara/Google

Zara's products are pricer than H&M's, and the latter offers many discounts

who has captured the most market

?

H&M is much older than Zara; the former has more physical stores than Zara 

H&M/Pinterest

H&M has seven other brands under it: Weekday, H&M Home, & Other Stories, Monki, Arket, Afound, and COS

H&M also offers designer collabs with names like Balmain and Versace.

H&M/Google

Zara has 2,001 stores worldwide; its supply chain steps allow it to design a product and sell it in stores a month later. 

It produced 10,000 pieces per year to appeal to a broad number of customers.

In 2021, Zara’s brand value was $13.5 billion approx. In comparison, H&M’s value was over $14 billion.

Zara/Google

H&M/Google

It was the first time since 2017 that H&M was valued higher than Zara.

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