H&M vs Zara: Who has Captured the Majority Market?
The battle of the giants continues; Zara and H&M are fast fashion behemoths that target similar markets but employ ...
H&M and ZARA/Google
different strategies for their business models and marketing strategies.
Zara's aesthetic sense is more edgy and professional, whereas H&M is known for its basics.
Zara's products are pricer than H&M's, and the latter offers many discounts
who has captured the most market
H&M is much older than Zara; the former has more physical stores than Zara
H&M has seven other brands under it: Weekday, H&M Home, & Other Stories, Monki, Arket, Afound, and CO
H&M also offers designer collabs with names like Balmain and Versace.
Zara has 2,001 stores worldwide; its supply chain steps allow it to design a product and sell it in stores a month later.
It produced 10,000 pieces per year to appeal to a broad number of customers.
In 2021, Zara’s brand value was $13.5 billion approx. In comparison, H&M’s value was over $14 billion.
It was the first time since 2017 that H&M was valued higher than Zara.