Nike’s return to Amazon represents one of the most significant strategic reversals in modern retail history. After a six-year absence from the world’s largest e-commerce platform, the sportswear giant has announced its decision to resume direct sales on Amazon in the United States, marking a dramatic shift from its previous direct-to-consumer-focused approach. The original departure…
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Vietnam Tariffs: Trump’s 46% Levy Hits Nike, American Eagle, and Wayfair
President Donald Trump’s announcement of a sweeping 46% tariff on Vietnamese imports has sent major US retailers scrambling to reassess their supply chains and pricing strategies. The tariffs, which took effect on April 9, 2025, represent one of the most significant trade policy shifts affecting American companies that have spent decades building manufacturing relationships in…