The Middle East and North Africa (MENA) region has been seen as a potential growth region for e-commerce for quite some time now. With a population of more than 400 million people and an increasing internet penetration rate, the region is ripe for e-commerce growth. However, the e-commerce landscape in the region is still in its early stages, and there is much potential for further growth.
To better understand the current state of e-commerce in the MENA region, Medialinks recently released a report on the future of e-commerce in the region. The information is based on a survey of more than 500 online shoppers in the region, interviews with key stakeholders in the e-commerce industry, and an analysis of market data on e-commerce trends in the region.
The report found that while the e-commerce market in MENA is still in its infancy, it is growing rapidly. The total value of e-commerce transactions in the region increased by more than 28 percent between 2018 and 2019, reaching a total value of $12.6 billion. The report also found that the growth of e-commerce in the MENA region is being driven by a number of factors, including an increase in internet usage, an increase in the number of payment methods available, and an increase in the number of e-commerce platforms and services available.
The report highlighted some of the key challenges that the e-commerce industry in the region is currently facing. These include a lack of access to reliable logistics services, a lack of trust in e-commerce platforms, the prevalence of counterfeit goods, and the lack of a unified regulatory framework for the industry. The report also identified some potential opportunities for e-commerce growth in the region, including the potential for cross-border e-commerce, the development of local e-commerce platforms, and the adoption of new technologies such as artificial intelligence and blockchain.
Overall, the report concluded that while the e-commerce industry in the MENA region is still in its early stages, there is significant potential for growth in the region. The report also highlighted the need for increased collaboration between stakeholders in the e-commerce industry, as well as the development of a unified regulatory framework for the industry.
The report also emphasized the importance of educating consumers about the benefits of e-commerce and increasing trust in e-commerce platforms. Finally, the report recommended that the industry focuses on developing innovative technologies and services that can help to improve the customer experience, as well as increase the efficiency of the e-commerce industry.
The full report is available on Medialinks’ website and provides a complete overview of the current state of e-commerce in the MENA region, as well as potential opportunities for further growth. The report provides valuable insight into the e-commerce industry in the region and will be a valuable resource for stakeholders in the industry.