With the advent of E-commerce becoming a major part of the retail industry, Ahold, one of the world’s largest food retailers, has predicted that grocery shoppers will flock to E-commerce in 2023. This prediction is based on the fact that E-commerce is expected to grow exponentially and reach $4.5 trillion in sales by 2023.
Ahold’s prediction is further backed by the fact that the percentage of grocery shoppers who use online grocery services has more than doubled in the past five years. According to Ahold, the number of grocery shoppers who use online services is expected to triple from 8% in 2018 to 24% in 2023. This growth is attributed mainly to the increasing availability of online grocery services, as well as the convenience offered by these services.
In addition to the predicted growth in overall E-commerce sales, Ahold believes that the grocery sector, in particular, will experience a surge in growth. This is due to the fact that grocery shoppers are becoming more comfortable with shopping for their groceries online. As more shoppers take advantage of the convenience offered by online grocery services, Ahold expects that the number of online grocery shoppers will continue to grow in the coming years.
To capitalize on this growth, Ahold has made several strategic investments in E-commerce, including the acquisition of the online grocery delivery service Peapod in 2017. With Peapod, Ahold is able to offer grocery shoppers a convenient way to shop for groceries online. Through Peapod, shoppers can place orders online and have them delivered to their homes.
In addition to its acquisition of Peapod, Ahold has also invested in several other E-commerce initiatives, such as the launch of its digital marketplace, Ahold Delhaize. This marketplace provides customers with access to a variety of products from across Ahold’s global portfolio of brands. Through Ahold Delhaize, shoppers can find and purchase products from a variety of retailers, including grocery stores, convenience stores, and drugstores.
These investments, along with the predicted growth in E-commerce sales, suggest that Ahold’s prediction of a surge in online grocery shoppers in 2023 may be spot on. As more shoppers embrace the convenience of online grocery shopping, Ahold is well-positioned to capitalize on the growth of the E-commerce market.
Ahold’s prediction is further bolstered by the fact that more and more people are opting for delivery and pickup services for their groceries. According to a recent survey by the Food Marketing Institute, the number of shoppers who use delivery and pickup services for their groceries has nearly tripled in the past year. This suggests that more shoppers are becoming comfortable with the idea of ordering their groceries online and having them delivered to their homes.
With the predicted growth in E-commerce sales, Ahold believes that grocery shoppers will flock to E-commerce in 2023. This trend could have a significant impact on the grocery industry as more shoppers embrace the convenience of online grocery shopping. In order to capitalize on this trend, Ahold has made several investments in E-commerce, such as the acquisition of Peapod and the launch of Ahold Delhaize. These investments suggest that Ahold is well-positioned to take advantage of the predicted surge in online grocery shoppers.