‘Kimetsu no Yaiba’ and ‘Jujutsu Kaisen’ dominate, and the features of the hit work in the first half of 2021

The “Ranking for the First Half of 2021 ” has been announced, which ranks the estimated number of copies of various books such as books, comics, and light novels.

Looking at the contents, “Kimetsu no Yaiba”, which is still gaining momentum, and “Jujutsu Kaisen”, which is gaining popularity, are all ranked in the corresponding categories. In the comic ranking, 22 of the top 25 works are occupied by 2 titles, showing a great presence.

Let’s take a look at the latest hit trends of popular titles as seen from this result.

■ The momentum of “Kimetsu no Yaiba” and the growing popularity of “Jujutsu Kaisen”
“Kimetsu no Yaiba” and the author, Koyoharu Gotouge, have 5 categories: ” BOOK Ranking “, ” BOOK Ranking by Writer “, ” Comic Ranking “, ” Ranking by Comic Works “, and ” Ranking by Light Novel Works “. Has won first place.

It’s been more than a year since the original was completed, but the second half of the TV anime is about to be broadcast, and we can expect excitement in the second half, so it seems that the momentum will continue this year as well.

In addition, what is noteworthy in this ranking is “Jujutsu Kaisen,” which has become even more popular after being broadcast on anime.

In the annual ranking of 2020 announced in the second half of last year, it was only included in the ” ranking by comic work “, but this time after the broadcast of the first period of animation, all 15 volumes + 0 volumes already published in the ” comic ranking ” Two books that have already been published in the top 20 and the novel version have become popular, ranking in the ” BOOK ranking ” and the ” light novel work ranking “.

As with “Kimetsu no Yaiba” after 2019, it is clear that this work has further increased its popularity and popularity through the broadcasting of TV animation.

In addition, as mentioned above, the cumulative circulation of the series exceeded 50 million at the end of last month, and the latest volume released today is the first edition of 2 million, so it can be seen that the momentum is still continuing even after the end of the animation broadcast.

Also, in the beginning, this work had a moderately complicated worldview and settings, and it was expected that the fan base would be narrowed down to manga and anime lovers of high teens and above, but recently it is more than lunch boxes and stationery. With the development of goods for a wide range of people and the demand for nesting, it seems that the fan base is beginning to expand further.

This work is very popular overseas, and the development of the original continues to be a hot topic. We can’t take our eyes off how the enthusiasm will spread by the time the movie version is released this winter.

■ Boost and synergistic effect by animation
The titles that entered the top 5 of the ” Ranking by Comic Works ” this time, including the above-mentioned “Kimetsu no Yaiba” and “Jujutsu Kaisen,” had further boosts and synergistic effects on the excitement of the original manga after the anime broadcast. The work stood out.

Of particular note is the “Tokyo Revengers,” which ranked third after “Kimetsu no Yaiba” and “Jujutsu Kaisen.” As soon as the anime started in April, it became a hot topic and showed an explosive boost of increasing the cumulative circulation by about 6 million in about a month.

This work will surprise you if you watch it only with the first impression of the main visual, and people who can not wait for the continuation of the animation until next week will start reaching for the original one after another. It will be interesting to see how much momentum will be gained through the synergistic effect with anime broadcasting.

“Attack on Titan,” which had a great synergistic effect between the completion of the original work and the domestic and international response of the TV anime final season that was broadcast until March this year, also made it into the top 5 by work for the first time in a while.

And in 5th place, “Chainsaw Man”, which has not been broadcast yet, is the only one in the ranking. Although the broadcast time is undecided, expectations for anime have already risen due to the same MAPPA production as “Jujutsu Kaisen”, and overseas fans are also enthusiastic about it.

At ” MAPPA STAGE 2021 -10th Anniversary- ” held on June 27th this month, the ban on the first PV is scheduled to be lifted, and it is expected that the synergistic effect of excitement with animation will continue in the future.

■ One of the causes of boost and synergistic effect
Looking at it in this way, I get the impression that in the top 5 “rankings by comics”, where the latest hits are lined up, there were many works whose popularity and topicality increased significantly due to anime broadcasting.

However, it is natural that animated works sell well. The excitement of works that became a hot topic in the wake of anime broadcasting is not new.

However, there are other characteristics of the hits triggered by the latest popular anime titles.

First and foremost, when a work that became a hot topic in the wake of animation appeared, the layer where the index finger moved was not limited to enthusiastic anime fans, but gradually to the layer who did not watch much animation so far It is a point that is spreading.

Perhaps it is helping the national hit of “Kimetsu no Yaiba” and the further establishment of the distribution site due to the prolonged self-restraint period. Even those who haven’t seen much anime before are now starting to see various works on the distribution site.

It seems that those people’s interests naturally concentrate on recommended works and topical works in the overflowing group of works, and many people start reading not only anime but also original comics from there, this time “ranking by comic work” The top 5 were also works that frequently appear on SNS and recommendations on distribution sites, where people who have not been actively watching anime have begun to reach out. Excluding unbroadcast Chainsaw Man

With the birth of national hits and the demand for nesting, the excitement of the original manga due to the synergistic effect with the popularity of anime is now more than just a movement within enthusiastic anime and manga fans, it will occur among a wider range of people than ever before. It seems that it is becoming like this.

 

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