Kemper Brennan Reveals Her Journey In The eCommerce Success

As a part of our Wonderful Ladies in eCommerce program, we’ve been highlighting ladies who’re making their mark within the trade.

This month we’re speaking to Kemper Brennan, Director, Retail & eCommerce at Kao USA Inc. We spoke to Brennan about taking calculated dangers, what comes subsequent for the eCommerce trade in turbulent instances, and the significance of robust ladies function fashions.

Are you able to inform us a bit about your present function and the way you bought there?

I’ve the privilege of working with a workforce of proficient model fans at Oribe Hair Care. My workforce manages all non-salon enterprise inclusive of eCommerce, retail, journey retail, and wherever else we determine to enterprise throughout the Americas. I’m additionally accountable for Oribe’s international technique because it pertains to non-salon channels.

I started my profession within the magnificence trade at The Estee Lauder Corporations. I used to be contemplating going again to highschool for an MBA when an excellent good friend reached out about this startup that was in search of a gross sales rep within the Southeast. I dropped my plans for enterprise college and took an opportunity. My mother and father have been a bit involved that I walked away from such a supportive, employee-centric firm as Lauder, scratched my MBA, and took an enormous threat on a 1-year-old firm. That start-up has been the perfect enterprise training I may have ever acquired – and so they paid me for it.

Over my eleven years with Oribe, I’ve had the chance to work throughout a couple of totally different capabilities, together with gross sales for our salon channel, main our retail and eCommerce enterprise, defining and creating new channels and dealing alongside essentially the most passionate, devoted folks within the trade.

Are you able to share some techniques or examples of what you’ve achieved to experience by means of the uncertainty of 2020? How are you maintaining clients engaged? Have you ever needed to make a shift in your advertising and marketing?

During the last decade, we’ve got scaled our enterprise by means of {our relationships} with our companions. It is among the most essential classes that I’ve discovered from Daniel Kaner, Oribe’s President and Co-Founder. Daniel has wonderful relationships all through the trade. We take a look at every buyer as a associate, not as somebody who merely has our product listed inside their salon, on retail cabinets, or website. 

2020 has been a tough 12 months for everybody. I’ve had among the most difficult conversations of my profession with our companions this 12 months. Our partnerships have truly strengthened because of these conversations. I used to be in a position to navigate this with constructive outcomes due to the relationships we’ve got been cultivating for years. The belief is there. We’re weathering the storm of 2020 collectively, aspect by aspect.

What do you assume comes subsequent for the eCommerce trade? Are you anticipating any huge or thrilling adjustments for 2021?

2020 has been a tidal wave, an upside-down pineapple cake, and, at instances, a fast response to recapture gross sales. I hope that our future is much less promotional, that we see much less month-long gross sales. Let’s return to storytelling and connecting with our shoppers for the long-term sport. In any other case, it’s a fast race to the underside. These firms creating communities and memory-grade experiences mixed with commerce are successful and I hope that continues.

Are you able to communicate a bit about what it’s like being a lady on this house? This might embrace challenges you’ve overcome, the significance of getting ladies function fashions, and so forth.

I’ve benefited from having a number of robust feminine function fashions, together with my mom. It’s paramount to have robust ladies in your life with whom you possibly can speak freely — ladies which have your greatest curiosity in thoughts.

As soon as my husband and I made a decision to start out a household, I discovered myself with out somebody to speak to about issues like: how do you will have youngsters, come again to work, after which in some way make all of it come collectively? As wonderful as my mother is, my maternity depart and return to work was very totally different from when she was on maternity depart thirty-four years earlier. Oribe was additionally a really small, younger firm at that cut-off date. I didn’t have somebody internally to talk to about managing work and household.

So I made a decision I’d attempt to lead by instance in order that different ladies had somebody to speak to in the event that they wanted it. I wished to discover a approach to have youngsters, excel within the job I really like, AND proceed to additional my place within the firm. Over 4 years and two maternity leaves, I constructed a workforce of 13 robust ladies, grew our enterprise YOY, outlined new gross sales channels, superior my place inside the firm, and helped the model transition to a brand new guardian firm. In reality, Oribe now has a predominantly female-led senior management workforce that works collectively to assist each other, each professionally and personally.

Don’t cease when it will get onerous. You can do it. It’s very bumpy alongside the way in which, and errors are okay. If you don’t have an instance or mentor to show to for recommendation, turn out to be that instance.

What recommendation would you give to different ladies in eCommerce?

My four-year-old daughter and I are studying these books titled, What Do You Do With a Likelihood? What Do You Do With a Downside? What Do You Do With an Thought?

In case you have an opportunity, take it. Calculated dangers make life extra thrilling and the payoff is greater than you possibly can think about. In case you have an issue, confront it and work by means of it. You can be stronger on the opposite aspect. In case you have an thought, share it. It may very well be the concept that adjustments your online business or your life.

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