The alcohol industry is on the cusp of a revolution with the recent announcement that RNDC, one of the nation’s largest alcoholic beverage distributors, has acquired a majority stake in Thirstie, a technology-based e-commerce platform focused on the adult beverage sector.
The deal, which was finalized in early May of 2021, is a major milestone for the alcohol industry, as it marks the first time a major distributor has invested in an e-commerce platform. RNDC’s investment in Thirstie signals a shift in the industry that could have far-reaching implications for the way adult beverages are bought, sold, and enjoyed.
Thirstie is a mobile and web-based platform that enables customers to purchase adult beverages, such as beer, wine, and spirits, directly from local retailers. The platform, which was founded in 2014, has grown quickly in recent years, with a current portfolio of over 500 brands and thousands of products, making it one of the most comprehensive e-commerce platforms in the industry.
The company’s growth has been pushed by its innovative approach to the alcohol market. Through its partnership with local retailers, Thirstie is able to offer customers a wide selection of products at competitive prices. Additionally, the platform offers customers a convenient and easy way to purchase their favorite brands, with delivery options available in as little as two hours.
With RNDC’s investment, Thirstie will be able to further expand its reach and capabilities, allowing it to become an even more integral part of the alcohol industry. Through its partnership with RNDC, Thirstie will be able to provide customers with access to a larger selection of products, as well as access to exclusive offerings from top-tier producers. Additionally, the platform will be able to offer customers a more seamless shopping experience, with improved delivery times and more user-friendly navigation.
The investment from RNDC is a major step forward for the industry and should help to fuel the growth of the e-commerce sector in the alcohol space. By leveraging the capabilities of Thirstie, RNDC will be able to provide customers with a more convenient and reliable way to purchase adult beverages while ensuring that producers and retailers are able to capitalize on the growing demand for online ordering.
For consumers, the deal means a wider selection of products and more convenience when it comes to purchasing adult beverages. For producers and retailers, the deal means access to a larger customer base and the opportunity to reach new audiences. And for the industry as a whole, the deal marks a major shift in the way adult beverages are bought and sold, with e-commerce poised to become an increasingly significant part of the sector.
With RNDC’s investment in Thirstie, the alcohol industry is entering a new era, one in which technology and e-commerce will play an ever-increasing role in the way adult beverages are bought and sold. The deal is a major step forward for the industry and should help to ensure that producers, retailers, and consumers alike are able to capitalize on the opportunities provided by the evolving digital landscape.
