Bluedot announced that the company has successfully raised $9.1 Million in Series B Funding. The funding round was led by Autotech Ventures. The current funding helps to bring the total funding of the company up to $21.9 Million and it includes the participation of existing investor Transurban and new investor, IAG Firemark Ventures, Forefront Ventures and Mighty Capital.
The company also announced the launch of Tempo that will significantly allow the marquee customers brands like On The Run, Transurban, KFC, Dunkin Donuts, McDonald’s and so on.
Autotech Ventures, Andreev said, “Software that can enable businesses to minimize contact is vital,” said Autotech Ventures’ Andreev. “Moving forward, we see the market favoring contactless solutions and Bluedot is poised to meet this demand. Bluedot’s differentiated offering, focus on consumer experience and scalability are key factors for any business’s future success, especially as we all rethink mobility and brand interactions.”
Dunkin’ Donuts’ former Chief Information and Strategy Officer, Jack Clare said, “With Dunkin’, Bluedot has significantly reduced wait time in frictionless drive-thrus, allowing stores to service more vehicles than ever before. Guests can advance straight to the drive-thru pickup window for their meal. Customer satisfaction increases as wait times decrease — the net result is a better customer experience with fresher food.”
“Having a quicker drive-thru experience not only increases mobile order revenue, but also customer throughput. This is a game changer — resetting the bar for delivering real convenience and accelerating Dunkin’s mobile initiatives,” Jack Clare further added in the statement.
Chief Executive Officer of Bluedot, Emil Davityan said, “Mobile location data is powerful but also dynamic and constantly evolving. The ability to tap into this information in real-time with precision is the difference between serving your customers at just the right moment or missing the opportunity altogether. As businesses strive to achieve differentiated, brand-owned experiences, location is the catalyst.”
“As we power these bespoke on-the-go customer experiences, privacy and security have always been top of mind – and that’s not changing. Enterprises entrust us with their first-party customer data to deliver powerful, valuable interactions. We do not sell or share location data,” Emil Davityan further added in the statement.