Resale marketplace eBay has introduced a new feature to its app, offering customers a personalized carousel of inspirational outfits tailored to their shopping history.
Dubbed ‘Shop the Look,’ this generative AI-powered addition aims to cater to users’ style preferences through recommendations comprising images and items that evolve alongside the consumer and current trends.
Each outfit consists of new and pre-owned apparel and luxury items, providing shoppers access to a “vast breadth of inventory and selection” in a model designed to integrate seamlessly with a consumer’s existing wardrobe.
According to the platform, the launch represents a “step deeper” into its commitment to innovation and personalization.
Like other AI-powered features, it was developed in collaboration with the company’s Responsible AI team and RAI Principles.
The ‘Shop the Look’ feature is already available for US and UK customers on Apple’s iOS and will be rolled out to Android phones later this year.
It will appear on the homepage and fashion landing page for shoppers who have viewed over 10 fashion items in the past 180 days.
eBay noted that it is looking into potential expansions into other categories, with the goal of enhancing the feature via new personalization elements over the next year.
