Lionel Messi, the titan of soccer, continues his triumphant streak on and off the field. Following his unprecedented eighth Ballon d’Or win last fall and his groundbreaking transition from Paris Saint-Germain to Major League Soccer’s Inter Miami, Messi now adds another accolade to his repertoire: becoming the face of Lay’s potato chips.
In a groundbreaking collaboration, Messi has teamed up with Lay’s for a campaign that ingeniously blends the fervor of soccer chants with the irresistible allure of crispy potato chips.
Drawing inspiration from the timeless stadium anthem “Olé, Olé, Olé,” the campaign reimagines it as “Oh Lay’s,” infusing a dash of snackable charm into the traditional fan chant.
Soccer Superstar Lionel Messi Teams Up with Lay’s for an Iconic Snackable Twist
In a commercial, viewers catch a glimpse of Messi indulging in Lay’s chips as part of his pre-game ritual, uttering the now-iconic phrase “Oh Lay’s.”
The chant swiftly catches on, echoing through the changing room and reverberating across the stadium and television screens worldwide.
As Messi executes his signature chip-shot goal during the season, Lay’s launches an exhilarating sweepstakes, inviting fans to to partake in the excitement.
To enter, enthusiasts can visit Lay’s social media platforms and comment using the designated hashtags, eagerly anticipating Messi’s remarkable chip-shot moment.
Within 48 hours of Messi’s goal, Lay’s will commence distributing coveted limited-edition soccer-ball-shaped chip bags, along with the chance to win an exclusive Messi-signed Lay’s logo soccer jersey.
Tina Mahal, Senior Vice President of Marketing at PepsiCo Foods North America, expressed delight in uniting two icons renowned for their mastery and flavor.
Mahal emphasized Lay’s commitment to fostering moments of joy for soccer aficionados, asserting Lay’s chips as the quintessential snack for enjoying the beautiful game.
For fans, savoring Lay’s potato chips may be the closest connection to Messi’s world, yet the soccer legend undoubtedly makes even chip consumption to an art form.
With Messi and Lay’s igniting excitement both on and off the field, soccer enthusiasts worldwide can relish in the fusion of skill and flavor, celebrating the match with every crunch of Lay’s chips.
