Samsung is set to re-enter the extended reality (XR) space in 2025 with a new device likely to launch alongside its Galaxy S25 series. This move marks a decade since the Gear VR headset helped Samsung establish itself in the virtual reality (VR) market. Recent financial reports suggest that the new XR device will feature robust connectivity within the Galaxy ecosystem, highlighting Samsung’s commitment to a new generation of XR technology.
Industry shifts toward XR adoption, including Google Play Store’s recent addition of an XR app category, indicate strong momentum for Samsung’s re-entry.
Collaborating with Google and Qualcomm, Samsung aims to bring advanced capabilities to its XR device, taking advantage of each partner’s specialized expertise. During the Galaxy S24 announcement, Samsung revealed this partnership, which is expected to result in a powerful headset.
Reports suggest the device will run on the Snapdragon XR2+ Gen 2 chip, paired with 16GB of RAM and a six-core SoC, making it well-suited for complex VR applications. Expected to run Android 14, the headset may feature micro-OLED displays, high pixel density, and advanced sensors that could support environmental awareness, health tracking, and possibly a feature akin to Apple’s Vision Pro Persona mode.
Samsung’s XR device is anticipated to launch at the Galaxy Unpacked event in early 2025, a strategic timing as it competes with the Apple Vision Pro and Meta Quest series. The device will be introduced alongside the Galaxy S25, emphasizing seamless integration within the Galaxy ecosystem. By positioning the XR headset as an extension of its flagship smartphone line, Samsung is aiming to provide a cohesive experience for Galaxy users, leveraging existing connections to create a user-friendly, interconnected environment.
Rumors also indicate that Samsung may explore lighter, AR-focused glasses as an alternative to a full headset, aligning with trends toward compact, smartphone-compatible augmented reality (AR) devices.
This move would make Samsung’s XR technology more accessible for everyday tasks, offering consumers a practical mixed-reality experience that complements their smartphones. With AR glasses positioned as an accessory to the Galaxy series, Samsung would cater to a broader audience, making XR technology a regular part of daily interactions.
Additionally, Samsung is reportedly considering a rebrand for the Galaxy S25 series, potentially dropping the “Galaxy” label and introducing a more affordable S25 FE model. This new naming approach, coupled with the launch of an XR device, reflects Samsung’s strategy to revamp its lineup and expand its appeal through a connected ecosystem. The combined rebranding efforts and enhanced XR capabilities signify Samsung’s intent to make mixed reality and advanced tech more mainstream and accessible to a wider user base.
