Samsung is preparing to launch its first XR (extended reality) headset, which has been a project in the works for over a year. Recently, Samsung hinted in its earnings call that it plans to strengthen product connectivity, explicitly mentioning upcoming XR devices. This suggests that Samsung is getting ready to introduce a direct competitor to Apple’s Vision Pro and Meta’s Quest 3, entering the XR market alongside major tech players.
The push to release this headset might have sped up due to recent shifts by competitors. LG, which initially planned to release a high-end XR headset, decided to abandon the project, while Apple has reportedly paused development of the Vision Pro 2 in favor of creating a more affordable version first. With LG and Apple taking alternative directions, Samsung seems to see an opportunity to establish itself in premium XR, as reported by Daily Korea and Upload.
To bring this product to life, Samsung is likely partnering with Qualcomm for its processing chip and Google for its operating platform. This partnership aligns with statements made by Google’s Rick Osterloh at Samsung Galaxy Unpacked 2024, where he hinted at a new XR platform from Google.
Given that Google is reportedly working on Android support for XR apps, Samsung’s headset could run on a refined version of Android tailored to XR, making it an accessible option for Android users interested in immersive experiences.
After seeing Apple’s Vision Pro, Samsung reportedly restarted the design of its XR headset from the ground up, aiming to exceed the initial concept in innovation and appeal. According to SBS Biz, Samsung felt its first design lacked the compelling features needed to win over users, leading it to refine the product to match or exceed the Vision Pro’s high standards. This reboot suggests Samsung’s dedication to launching a polished device that can effectively meet user expectations.
Though specific details about Samsung’s XR headset remain limited, estimates suggest the price could fall between $1,000 and $1,500, potentially offering features that compete with Apple’s much higher-priced Vision Pro. Samsung’s efforts also coincide with Google’s plan to expand support for XR apps, which could benefit Samsung’s headset by offering a range of compatible apps at launch.
With Samsung and Google expected to reveal more before the end of 2024, the upcoming announcements will likely confirm Samsung’s intentions in this growing tech field.
