Apple has launched a new advertisement for the iPhone 16 Pro and Pro Max, highlighting their exclusive 4K video recording at 120fps, referred to as “Cinematic slo-mo.” The ad emphasizes the Pro models’ advanced camera system, which is positioned as capable of producing Hollywood-level video. Apple is marketing the iPhone 16 Pro as a versatile tool for professional video production, showcasing its power and quality.
This new ad builds on Apple’s recent focus on the iPhone 16’s camera features. Just last week, Apple released a commercial highlighting the Camera Control feature, which gives users more flexibility and creative options when capturing photos and videos. These promotions reflect Apple’s goal to make the iPhone 16 Pro the preferred device for content creators, offering them professional-level capabilities in a portable package.
In addition to its video prowess, the ad also showcases the iPhone 16 Pro’s audio features, including the ability to apply different audio mixes with a simple tap. This reinforces the idea that the iPhone 16 Pro is not only about high-quality visuals but also superior sound, making it a complete media creation device. Apple aims to provide users with everything they need to produce professional-grade content on the go.
The advertisement closes with the phrase “Hollywood in your pocket,” emphasizing the iPhone 16 Pro and Pro Max as more than just smartphones. With their cinematic video and audio capabilities, these devices are being positioned as high-performance tools for serious content creators, offering a portable solution for producing top-tier media without the need for additional equipment.
