Meta’s popularity in the AR/VR headset market has surged, especially following the launch of the Apple Vision Pro. As the company prepares for Meta Connect 2024, scheduled for September 25 and set to be live-streamed on platforms like Facebook, it is anticipated that a range of new hardware products will be introduced, emphasizing advancements in augmented and virtual reality technology.
One of the key announcements expected at the event is the introduction of new AR glasses, internally referred to as the Orion AR glasses. These are anticipated to provide a seamless augmented reality experience and are likely to function independently of other devices.
Meta’s ongoing collaboration with EssilorLuxottica, known for the Ray-Ban brand, suggests that these glasses may be designed and manufactured by Luxottica, enhancing their market appeal and usability.
The Orion AR glasses are expected to incorporate advanced features similar to the Meta Quest headset, including a holographic-style display and integrated cameras and microphones.
While they promise to be more user-friendly, particularly for outdoor use, they may come at a higher price point due to their technological capabilities. Mark Zuckerberg has hinted at their launch, generating excitement around their potential impact on the AR market.
In addition to the new AR glasses, Meta is reportedly working on a more affordable VR headset, potentially named the Quest 3S. This headset is expected to retail for around $300, making it a budget-friendly alternative to the current Quest 3, which costs $499.99. While the Quest 3S may offer similar user experiences, its build and hardware are likely to be less advanced, catering to those looking for an entry-level VR option.
Lastly, Meta may present upgraded Meta-Rayban smart glasses during the event, featuring a refreshed design, enhanced battery life, improved audio performance, and new AI functionalities. This could also mark an expansion of the product’s availability into additional markets, positioning Meta as a strong competitor in the smart eyewear sector.
