After approximately 20 years in business, the millennial and Gen Z fashion retailer Revolve Group has opened its first permanent brick-and-mortar location.
Situated in the heart of downtown Aspen, Colorado, this opening follows the successful run of the Revolve/Fwrd pop-up that launched in the same spot in December.
The Aspen pop-up not only drove substantial sales but also proved to be an exceptional channel for brand building and acquiring new customers, according to the company.
Revolve Group sells merchandise through two segments, Revolve and Fwrd, leveraging a single platform.
The new store will continue to house both Revolve and Fwrd collections, blending Revolve’s contemporary styles with Fwrd’s high-end designer pieces.
The first floor features Revolve brands such as Helsa, L’Academie, and Lovers + Friends, as well as other emerging designers and exclusive products tailored for the Aspen customer.
The second level showcases Fwrd’s curated collection of luxury fashion brands and Fwrd Renew pre-owned bags and accessories, including brands like Acne Studios and Isabel Marant.
“Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront,” said Michael Mente, co-CEO and co-founder of Revolve Group, which was founded in 2003.
“We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”
