In a bid to expand its reach in the Australian and New Zealand markets, American Apparel has launched a dedicated e-commerce site for these regions, offering the complete 2024 product line.
Previously, the brand was primarily available through third-party sites and its parent company’s main website, Gildan Brands.
Chuck Ward, president of sales, marketing, and distribution at Gildan Activewear SRL, expressed the company’s enthusiasm in a release, stating, “We are thrilled to be increasing access to American Apparel in these two regions.”
Ward added, “We will also be bringing our newest collections and styles of American Apparel® to those markets and will be supporting the brand with our Craft the Culture campaign.
With this campaign, we’re encouraging our customers to channel their creativity, express their individuality, and create timeless memories through our products.”
Among the products being introduced to Australia and New Zealand are the brand’s new ReFlex lightweight fleece, the Pique unisex mock-neck t-shirt, and the Sueded unisex t-shirt.
Additionally, several staple products will be available, including the 2001 Fine Jersey Unisex t-shirt and the 1301 Heavyweight Cotton Unisex t-shirt.
The site launch will be supported by a digital marketing strategy and live activations at music events, such as the Rolling Stones Magazine Awards and Byron Bay’s Bluesfest.
