The National Football League is continuing its partnership with X, previously known as Twitter, despite growing concerns among advertisers regarding hate speech and antisemitism on the platform.
“I think X is in a very difficult business because of the content moderation that they have to deal with,” Brian Rolapp, the NFL’s media and business chief, told Julia Boorstin. “We continue to work with them because our fans are clearly there.”
The league has been collaborating with the platform since 2013 to provide fans.
Since Elon Musk’s acquisition of the platform last fall, X has faced several controversies, particularly related to its policies on moderating harmful content.
Recently, companies like Apple and Disney have paused their advertising on the platform in response to these issues.
Last week, Musk endorsed a post on the platform that accused “Jewish communities” of inciting “hatred against whites,” although Musk has denied any antisemitic intent.
Earlier this month, MediaMatters.org, a left-leaning media watchdog site, reported that ads from Apple, Bravo, and Oracle appeared alongside antisemitic content on Musk’s platform.
In response, X filed a lawsuit against Media Matters and Texas Attorney General Ken Paxton launched an investigation into the watchdog site for potential fraudulent activities.
Additionally, more than two dozen House Democrats have called on X CEO Linda Yaccarino to address how the company plans to address violent Hamas-related content on the platform.
This follows the October 7 terrorist attack by Hamas, a Palestinian militant group, on Israel, which resulted in over 1,000 deaths and more than 200 hostages taken.
