In its latest effort to attract clients who are in a constant battle with Amazon, Microsoft has filled a major gap in the market with Microsoft Dynamics 365 Commerce – a brand new online sales platform. With Dynamics 365, Microsoft is powering physical retailers with a more sophisticated technology to grow their business. The platform comes with another app called the Dynamics 365 Connected Store which combines all the data collected online with data collected at brick-and-mortar stores.
About the software
With Dynamics 365 Commerce, Microsoft is aiming to bridge the data gap between the digital and physical presence of retailers by creating a seamless omnichannel experience. Dynamics 365 offers features such as allowing brands to create personalized product web pages with a place to easily add customer ratings and reviews. This software also integrates smoothly with other Microsoft software to allow its users to communicate with its retail customers after they make a purchase. Dynamics 365 also makes it easy for retailers to view their sales charts and thus better analyze their sales performance. Microsoft Dynamics 365 has combined the technologies of traditional enterprise resource planning (ERP) and customer relationship management (CRM) solutions into a single system, making it a more efficient and easy to use retail solution for companies.
Dynamics 365 Connected Store – Better data insights
Dynamic 365 paired with ‘Connected Store’ facilitates as an AI and machine learning platform for its users as it gives them more control over their customer’s behavioral data analysis. It allows them to trace the customer’s journey from online search to their movements through a physical store as they shop. ‘Connected Store’ helps its users create a personalized experience for their customers by connecting their online search with in-store shopping.
This retail app from Microsoft, not only helps retailers enrich their customer experience but also gather necessary data to optimize their store experience. With Dynamic 365, retailers can also analyze their inventory for future merchandising efficiencies.
If you’re wondering how Dynamics 365 processes data, Microsoft uses clienteling tools to get a birds-eye view of customers before responding to their needs at every level of engagement. Dynamics 365 uses customer profile history and this data is made available across all physical and digital channels.
Salesforce Commerce Cloud vs Microsoft dynamics 365
Salesforce is the most popular CRM software in the world when it comes to market share. But with the launch of Dynamic 365, Microsoft has definitely become a close competitor. Dynamics 365 and Salesforce, both give customers the option to select what functionality they need between sales, marketing, and customer service. But, deployment and integration options are the 2 major areas of differences between the two. Salesforce was built for the cloud, whereas Dynamic 365 allows the flexibility of options between offering cloud, on-premise, and partner-hosted deployment.
Dynamics 365 is seen as Microsoft’s giant step in the direction of helping its retail users use Artificial intelligence to collect business insights to improve decision making and offer a personalized shopping experience to their customers while improving brand loyalty and retail operations.