Akeneo is a global leader in Product Experience Management (PXM) solutions that help brands to deliver an enriched customer experience across all channels. The company has recently raised $46 Million to enhance their services. The funds will be used to bolster their R&D and help them accelerate their sales in the USA as well as their marketing efforts.
The company was founded in 2013 and has now become a global leader of Product Experience Management (PXM) solutions for retailers. According to co-founder and CEO Frédéric de Gombert, Akenoe is the most used PIM solution in the world with over 60,000 companies actively using it.
In today’s time, experience-driven commerce has become a must for brands and e-commerce retailers. They are increasingly relying on the power of unified product information to deliver effective and relevant customer experience at the right time, in the right place.
Akeneo is an intuitive platform that pulls data from images, ERP, videos, and suppliers. The data is then centralized and harmonized to be used across all sales channels, including eCommerce, mobile, print, and retail points of sale. This makes it a good fit for omnichannel and headless commerce as it makes it easier to implement a microservice architecture.
Akeneo also offers an enterprise version for retailers who want advanced Rights Management Services (RMS). The enterprise version helps retailers to have a more secure and controlled environment to outsource parts of the product enrichment process. The field values are allowed to change as per the requirements of the client.
With its rapid growth, the PIM giant has also acquired Sigmento, an Isreali startup company that collects public data of millions of products in order to automatically generate descriptions, specifications, keywords and more. Sigmento has been integrated into the core product of Akeneo to help reinforce the company’s mission to help retailers turn product information into powerful brand assets.
Gombert also said, “PXM is becoming a critical business application for brands and distributors to win in omnichannel retail. Adding that the proceeds from this latest raise will enable Akeneo to add 100 people to its 180-strong workforce in France, Germany, the U.K., the U.S., Spain, and Israel. Today’s consumers average more than five touchpoints before they make a purchasing decision, so it is increasingly important for brands to use a platform that delivers an integrated and consistent product experience.”
The company intends to continue to invest further in sales, marketing, and R&D in the United States. With the new funding, Akeneo is all set to improve customer experience by organizing product information, developing the right catalogs for omnichannel strategies. This is turn will help retailers increase sales and reduce time to market while being efficient and increasing productivity.