As the retail experience is becoming more multiplexed, digitally-savvy consumers expect a seamless experience more than ever. Whether the customer is shopping online or in-store, a unified and uninterrupted experience is what they expect.
When the front-end of your e-commerce website is decoupled from the back-end, it is called headless commerce. Headless commerce is essentially a centralized API being consumed by many different clients on different channels. The front-end and back-end become two independent entities and provide retailers with more flexibility in terms of where they can deliver their content. It also opens up a world of possibility from a client acquisition standpoint, as well as a way to offer more interfaces for e-commerce customers to interact with. A development strategy like headless commerce is a no brainer for content focused brands. It saves a lot of money and time for brands who live on CMS platforms and they no longer have to re-platform in order to add e-commerce into their digital experience.
Why Headless commerce?
- Flexibility: The traditional commerce platforms take away the much-need flexibility required to make even the slightest changes. Even small customization can require developers to go deep into the database, which is expensive and time-consuming. With headless commerce, a change in the UI/UX only require front-end customizations and allows the front-end developers to experiment with the interfaces more freely. Reaction Commerce and Moltin are two platforms advocating this approach and opening up their front-end APIs to allow for headless implementations.
- Omni-channel capabilities: A headless CMS puts omnichannel strategies in the center for customer experience and has no constraints in pushing your content on different platforms. You can present a completely new channel without heavy customizations in the backend.
- Seamless Integration: Headless commerce facilitates seamless integration with any system allowing customers to directly look for products using voice assistance and other technologically advanced programs. Unlike a headless CMS, traditional commerce platforms, on the other hand, requires a lot of coding customization in the back-end to achieve this.
- Speed: As mentioned, the decoupled architecture of headless commerce lets you make rapid changes on the front-end without disturbing anything in the backend and vice versa. Hence, new integrations can be applied easily in a time and cost-effective way.
Headless commerce is helping companies to rapidly adapt to the way the consumers are using their web and mobile applications while also providing them a richer user experience. Whether it’s integrating with a chatbot, voice recognition such as Alexa or any other technology, it helps with seamless integration and letting the companies reach customers anywhere.