In an increasingly competitive industry, retailers have to constantly look for better ways to optimize their systems & processes. Fearing tough competition from Amazon, they have to gravitate to Microsoft Azure and Google Cloud.
A recent example of which is Macy’s, who has implemented a new Google Cloud management and analytics software to power its newly developed 675,000 sqft warehouse in Columbus, Ohio. The arrival of Naveen Krishna, Macy’s Chief Technology Officer, has escalated this decision to adopt an advanced Cloud Computing technology.
With this advancement, Macy’s has the assistance of Google’s Cloud scaling techniques for supply chain optimization to ensure efficient shipment of merchandise from the centers to the stores, in order to meet the demand driven by the ‘back to school’ or holiday season.
Macy’s warehouse management system will be servicing 200+ backstage off-price stores at their launch. They will start the implementation of this software to other distribution centers that service its nationwide fleet of Bloomingdales and Macy’s department stores, as well as all the direct to consumer orders.
This department store chain has now joined other US retailers who have chosen to deploy Google cloud for analytics solutions to help retailers with complex logistical issues. Many retailers like Kohl’s, Lush, The Home Depot, etc have already been using this cloud-based custom solution to increase collaboration between their employees across many locations and roles. The aim is to build better relationships with the consumers and elevate their shopping experience.
From the supply chain management to e-commerce to customer acquisition – using cookie-cutter and outdated solutions can slow down the growth of any retail company. Macy’s is no exception as it also has a lot to optimize. Its profits were lowered from $5.57 billion in Q2 of last year to $5.55 billion.