For the first time in the history of the internet, online spending by customers solely in the United States has surpassed one hundred billion dollars during the first quarter of the year.
As of right now, consumers are spending about a third of the amount of money online using their mobile devices as they are on their desktop shopping. This is a percentage that has been steadily growing over the last few years. However, this will most likely change more dramatically over the foreseeable future as consumer habits change with the times.
We are going to take a look at how this compares to the figures from past years as well as how this will truly affect mobile spending all together.
A Comparison to Last Year’s Numbers
The milestone of going above one hundred billion for the first time shows a 14.1% increase over the same period last year, according to Adobe’s new Digital Dollar Report.
Mobile spending was also reported as being only about one fifth of money spent compared to the amount for desktop shopping in 2014. This shows a vast improvement over previous years with it now accounting for about a third of all online shopping.
These new and exciting numbers will really be causing some changing in the world of mobile spending – let’s get into the specifics.
How This Growth Affects Mobile Spendings
With more and more Americans and people all over the world reaching for their mobile devices over their regular computers – desktop shopping has a lot of impending competition heading its way.
We are already seeing the effect of these growing numbers with a lot of innovation in the mobile shopping industry. Samsung Pay, for example, has actually started using camera – driven shopping searches and artificial intelligence to allow consumers to take pictures of products to find online.
These new features and innovations will most likely do a lot to influence the rising numbers we are seeing for ecommerce spending. With online retailers constantly working hard to better their systems and the choices they offer for their users, customer satisfaction rates are likely to go up with that extra initiative.
Another hint that the online spending world is gearing up for even higher numbers, is the simple fact that they reached their highest peak during a normally much slower time. Usually, the beginning of the year is considered to be a period of time when consumer habits and shopping trends change and less money is made. So, seeing that growth so early in 2018 is a fantastic sign for the future.
What We Can Expect in the Future
The future of online spending, especially on mobile devices, is looking brighter and brighter with each passing quarter. With the innovations of online retailers as well as mobile phone manufacturers, it will only continue to grow, thrive, and become as convenient and easy as possible for consumer habits.
What are you most looking forward to in the world of new online shopping features?