Over the past few weeks, Instagram has quietly given us the opportunity to start shopping directly from their app.
Gone are the days of finding something you love while scrolling through pictures, and having to leave the site to purchase it. Now you can actually add a debit or credit card to your profile, and create a security pin as a safety feature for it.
Let’s unpack some of these abilities and new features of this new addition to Instagram, as well as what the added social ecommerce can do for the company.
What Payments Can I Make on Instagram?
As of right now, we are seeing connections to Instagram from companies like BigCommerce and Shopify. Instagram has partnered with these companies over the last year, although as of right now you can’t purchase directly on the app from any of their previous shopping feature partners like Kate Spade and Warby Parker. For those companies, you do still have to go to their websites.
The goal over time is to allow users to use their feature of “shoppable tags”, meaning products that were placed in pictures on Instagram, to buy directly while on the app. This is such a huge advantage for companies who advertise on the site.
Instead of a customer having to leave the app they were already on and go through the effort of adding payment information, they can do it all from their Instagram account where the information is already saved.
Now, as this is a completely brand new feature, we are sure to see quite a bit of expansion over the next few years or even the next few months.
Booking Appointments on the App
One of the most exciting parts of this new feature is the ability to make reservations and book appointments on Instagram.
The dinner reservation app Resy is one of the very first companies with this ability. Their clients’ pages on the app have this native payment for booking. In addition to that, Instagram has stated that there will be options for direct payment for items like movie tickets in the future as well.
What Adding Ecommerce Does to Help Instagram
So what does this do to help Instagram’s business? A whole lot, actually.
Studies have shown that social ecommerce is actually a fantastic way to drive sales. Also, Instagram having the ability to book tables at restaurants and movie tickets may mean some competition against apps like TheFork and OpenTable – who do the exact same thing.
It will also push companies to create active Instagram pages, as consumers will be more likely to shop on a site that doesn’t make them leave and set up additional information on a whole new site when clicking on a product.
We are really excited to see how far the company takes this initiative, and what convenient payment options we will get from it. What aspect of this are you most excited for?