Let’s take a look at what the world’s number one commerce platform has been up to recently. Magento has long been considered a first-rate company all over the world, and they have some fantastic new platforms and features to share.
Magento has released their new 2.2.2 version of their platforms Commerce and Open Source as of December 12th of this past year. The new tech updates include fantastic new features that we will be looking at in detail, including new marketing automation tools, shipping optimization, and the ability to streamline important store operations.
Here is a closer look at the company’s new options with Magento 2.2.2.
The first feature we are taking a look at is the shipping optimization that this software offers. The Magento 2.2.2 provides the user with multi carrier shipping and fulfillment capabilities. This means that they are able to add, configure, and use 11 different carriers – among those options are DHL, FedEx, and many more.
This also allows for the user to set their own shipping fulfillment rules, and on top of that, they are able to easily compare shipping rates for different companies and products.
If this is something you are interested in purchasing, Magento offers this package starting at $99.00. However, if you are undecided – there is a 30 day free trial you are able to take advantage of.
Instant Purchase Checkout
Another feature the Magento 2.2.2 offers is instant purchase checkout. This simply means that their system will store any shipping and payment information you had previously saved in order to let you simply click and purchase something in one step.
Amazon was the very first to offer this, and now that their exclusive right to it has expired as of last September, it’s open to all ecommerce companies. Magento is the first to take advantage of this.
Sales analytics are also a huge, exciting part of this version. Merchants are able to access 20 different reports on their customer’s behavior and habits, product sales, and data for orders.
Magento Business Intelligence provides the report and has data on topics and numbers like product key metrics, customer key metrics, and store revenue. These topics will allow you to learn which products sell best, your most loyal customers, net profits for each customer/region/product, and so much more.
Email Marketing Automation
Last, but certainly not least we have the new addition of email marketing automation. This provides the merchant with the ability to create email campaigns that are very highly personalized.
Magento 2.2.2 is actually integrated with dotmailer, which is one of the world’s leading email marketing platforms for B2B and B2C businesses.
This feature will create a much more quality communication between both existing and brand new customers. It will also allow you to analyze how effective your marketing effort is, as well as connecting all your customers and order data with the campaign information.
The Innovation of Magento 2.2.2
With these convenient, reliable features, it only means one thing – Magento is definitely here to stay. They are working hard and doubling down on not letting new platforms like Reaction Commerce take over its market share. Innovations continue to roll out and impress us, and we can’t wait to see what’s next!