American users of the photo sharing social network have been using it for exactly a year. Today, Instagram announced that it’s opening its Shopping feature to 8 more countries.
Starting today, merchants from Australia, Brazil, Canada, France, Germany, Italy, Spain and the U.K are able to sell their product on Facebook’s platform.
Instagram Shopping is a huge opportunity for e-commerce businesses
Ever since Instagram started, fashion brands have made it their social network. The fashionista community made it become what it is today—and implementing Shopping is nothing more than the natural evolution of these deep roots. From small boutique shops to huge brands, the visual social network is fashion’s place of choice for showcasing products. Thus, an integrated shopping experience really was all Instagram was lacking to close the loop.
Commerce on Instagram is nothing new. In a blog post, the company says that “more than 200 million accounts [visit] one or more business profiles daily.” And even though these businesses were selling on Instagram from day one—they were mostly relying on the “link-in-bio” technique, as well as using the “swipe-up” gesture in stories. It was about time for the social network to enable retailers to leverage its full potential.
Merchants from eligible countries can now sell products directly on their posts, provided that they rely on Shopify or BigCommerce. There is no doubt, however, that other e-commerce platforms will follow, given the strong demand this feature is generating.